Sandie is Chief Strategy Officer of TBWA\London.
She has worked in strategy leadership roles at both network and independent agencies including VCCP and Ogilvy.
Sandie has led the strategic thinking for award winning campaigns on Sipsmith, Vodafone, Scottish Widows, GAME and Coors Light to name a few.
An advocate of sharing ‘real’ learning in the industry, Sandie sat on the 2021 APG shortlisting panel and is currently an APG committee member.
Her belief in creativity and the impact it can have to change organisations and behaviour was ignited when she started her career at Cadbury at a time when it was perhaps the most creatively adventurous client in London.